Background
Master Kreations is a Melbourne-based hair and beauty studio located in Thomastown, Victoria. Known for its commitment to personal transformation, the brand offers a range of services designed to make every client feel like a superstar. Their mission is to leave each guest feeling photo-ready—empowered, confident, and beautiful. The team approached this project with a need to reimagine their digital presence to better reflect their philosophy, highlight available services, and simplify appointment inquiries.
My Role
As the UI Designer, I was responsible for crafting a website experience that mirrored the studio’s glam-forward identity. I designed the homepage, services section, testimonials area, and booking/contact interface. While no formal UX research was conducted, I applied visual design best practices to structure the layout clearly, emphasize transformation through imagery, and ensure users could easily understand and access the salon’s offerings. I also created responsive mockups across desktop and mobile and collaborated with developers to support implementation.
The Problem
The original online presence didn’t reflect the personality and professionalism of Master Kreations. The site lacked structure and visual polish, making it difficult for new clients to browse services or understand what made the studio unique. Trust signals like testimonials, certifications, and before/after transformations were either missing or under-emphasized. This led to a disjointed user experience that didn’t match the quality of in-salon services.
Reflection
This project highlighted how thoughtful UI design can elevate a personal brand—especially in industries like beauty where first impressions matter. By creating a layout that emphasized visual transformation, streamlined service discovery, and integrated contact paths, I was able to deliver an interface that truly reflects the studio’s values.
